The “It’s a Good Day” ambassador influencer program for Fort Myers – Islands, Beaches and Neighborhoods was created to increase knowledge, awareness and positive sentiment around the brand, and extend messaging around the “It’s a Good Day” brand campaign. 

Using multiple data sources, we developed profiles representing the top four “addressable” audiences most likely to interact with our brand: “Family Fun-Seekers,” “Social Sophisticates,” “Savvy Explorers” and “Timeless Travelers.” We chose seven carefully vetted influencer partners to help disseminate “Good Day” messaging to these highly engaged audiences. Ultimately, over 100 unique pieces of content were created, resulting in a highly successful campaign with over one million impressions and more than 500,000 new additions to our brand audience on social media.